ResponsibilitiesThe Senior Public Information Officer/Writer serves to inform key audiences, including external and internal audiences, about the science and research news of the UCLA Health Sciences and the David Geffen School of Medicine at UCLA. This position identifies newsworthy scientific story ideas and research developments across the basic and translational science fields - with an emphasis on neuroscience - and crafts them into compelling press releases, research alerts, stories, essays, blog posts and other forms of content for external audiences and the general public. Responsibilities include staying abreast of the research landscape at DGSOM/UCLA Health, building connections with researchers, developing story ideas about neuroscience and basic science at UCLA Health Sciences, researching the national, international and scientific context, identifying the most newsworthy angles, and writing compelling content to bring those topics to life in an engaging manner. The Senior Public Information Officer/Writer must have a strong understanding of science and its impact, and be able to translate complex scientific studies and language into lay-friendly language. He/she must be able to engage researchers and clinicians, conducting interviews and follow-up as necessary, and maintaining relationships in order to stay abreast of research and news developments. He/she must also understand how to engage the general public, identifying the elements most likely to resonate with a broad audience while also effectively communicating scientific advances and relevance. He/she must be productive, organized and efficient, successfully executing multiple projects on deadline.
QualificationsOutstanding written and oral communications skills. Required Solid professional judgment. Required Demonstrated record of successful national, regional and local media relations planning, implementation and placement. Required Extensive media contacts at key local, California and national media. Required Ability to work with researchers to get buy-in for presenting their work honestly effectively and with maximum impact for a broad readership A passion for communicating science and health. Willingness to go above and beyond when needed. Able to gain the respect of researchers and clinicians Able to identify priorities for what to cover and manage a large number of requests Demonstrated reporting and writing skills that meet journalistic codes and are suitable for publications, newspapers, magazine and broadcast on radio and television and social media. Ability to collaborate with freelance photographers and videographers to produce visuals, including photos and/or video, that accompany press releases. Required Demonstrated skills in journalistic writing and interpreting medical and scientific information for general readers. Required Demonstrated ability to anticipate public events that can be used to advance institutional objectives. Required Demonstrated ability to successfully coordinate multiple ongoing tasks and responsibilities of varying degrees of complexity simultaneously. Required Demonstrated interpersonal skills to develop and maintain effective working relationships with faculty, staff, volunteers, students, patients and administrators; ability to work effectively and cooperatively with other units as well as external individuals and groups. Required Demonstrated skill in creating and managing a comprehensive media relations plan, including handling a high volume of media inquiries often with simultaneous deadlines. Required Demonstrated ability to work as part of a team and to lead the team in certain projectsRequired Demonstrated computer and iPhone/Smartphone literacy; experience with social media, the worldwide web and its communications potential. Required Demonstrated ability to respond effectively to changing priorities. Required Thorough knowledge and understanding of current events, issues and developments in the subject areas of health care and medical research. Required Knowledge of other issues facing assigned beat areas'. Required Ability to serve rotating on-call duties 24/7 and work nights and weekends, when needed. Required Demonstrated record of implementing new technologies and new communication tools; including use of both still and video cameras. Required Ability to work independently and set priorities that advance institutional mission and visibility. Required Flexibility, initiative and self motivation. Required Bachelor's degree from an accredited institution of higher education strongly preferred Minimum of 5 years full-time experience on the staff of a newspaper, radio, TV station, in-house PR team or PR agency required. Required Ability to speak and write Spanish preferred. Preferred Demonstrative ability in crisis and disaster communications, including experience preparing background material on crisis matters and conducting media training. Preferred
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Internal Number: 66033506
About UCLA HEALTH
At UCLA Health, you can help heal humankind, one patient at a time by improving health, alleviating suffering and delivering acts of kindness. As you do, you’ll achieve great things in your life and your career. We’re a world-class health organization with four hospitals consistently recognized among the nation’s very best as well as an internationally-renowned medical school, primary and specialty care clinics and much more. Within our dynamic, innovative and growing organization, you’ll find exceptional opportunities to make the most of your abilities in a supportive, empowering and inclusive environment. If you embrace our values of Integrity, Compassion, Respect, Teamwork, Excellence and Discovery we invite you to see all you can accomplish at UCLA Health.