Oakbrook Terrace, Illinois
Houston, Texas
Sioux Falls, South Dakota
Greer, South Carolina
Wilkes Barre, Pennsylvania
Posted: 18-Jan-23
Location: DALLAS, Texas
Salary: Open
Categories:
Internal Number: 22021700
Background:
The healthcare industry faces many problems – affordability, substandard customer service and inconsistency in care quality. Governments and employers struggle with paying for health coverage and, in turn, have shifted more of the financial burden of care to consumers, who are equally unprepared to afford it. The healthcare industry is not designed around the consumer needs, leading to a subpar service experience that has eroded trust with them. Despite encouraging improvements in treatment innovation, the delivery of care is inconsistent, resulting in variations in the quality of care that further compound these problems. We must reimagine a system that is built around the needs of the people we serve with high-value solutions to these pain points.
Baylor Scott & White Health (BSWH) is building a consumer-focused strategy to solve these problems. We are innovating products and services as a part of a new Consumer Products business, an internal startup within the health system. The team will innovate and develop new products and market them to consumers through multiple channels. Our initial products will focus on: coaching for chronic illness, navigation, urgent care, and centers of excellence for specialty care.
The Consumer Products business is comprised of three groups – Strategy, Product and Customers. We are looking for people to join this exciting new team who are passionate problem solvers that want to develop a new paradigm to transform how consumers are served.
Position Summary:
The Product Owner is part of the product group of the Consumer Products business, reporting to the Senior Manager, Product Line. The Product Owner will support the team responsible for 1-2 of the four product verticals. The Product Owner helps the team develop individual products from ideation to commercialization, collect market intelligence, and analyze product performance to refine the go-to-market strategy. This is an exciting opportunity to be part of an innovative team that is changing the status quo in how a healthcare provider goes to market and provides an environment that stimulates professional growth.
Responsibilities:
- Support execution of product roadmap aligned with BSWH strategy and organizational objectives
- Gather information relevant to the product vertical’s problem statement and use cases, including buyer and user personas
- Research potential external partners and collect information on their track record, current capabilities, and long-term outlook
- Aggregate data to assess addressable market, as well as inventory the competitive landscape
- Contribute to the product development process
- Provide inputs on operations and financial performance to assist team in optimizing process improvements
- Collaborate with customer relationship counterparts to bring in the voice of the customer and ongoing strategy into the product delivery
- Collect market intelligence to help identify areas for enhancements until product reaches maturity
- Support go-to-market strategies within product line
- Research promotion channels and potential campaigns by channel to reach customers
- Analyze and monitor product performance and competitive environment to develop and refine go-to-market strategy
Ideal Candidates Will Possess the Following:
- 1-3 years of professional experience in product management or related field (healthcare experience a plus)
- Experience in product development processes
- Comfortable in fast-paced startup environment
- Bachelor’s degree in STEM or related field
- Strong ties to the Dallas, Austin, or Houston communities
Benefits – Our competitive benefits package includes*:
- Immediate eligibility for health and welfare benefits
- 401(k) savings plan with dollar-for-dollar match up to 5%
- Tuition Reimbursement
- PTO accrual beginning Day 1
*Note: Benefits may vary based upon position type and/or level.
#LIBSWH
Minimum Qualifications
- Education: Bachelor’s
- Experience: Minimum of 1 year experience required