Morristown, New Jersey
Posted: 29-May-25
Location: Dallas, Texas
Categories:
Internal Number: 25008013
About Us
Here at Baylor Scott & White Health we promote the well-being of all individuals, families, and communities. Baylor Scott and White is the largest not-for-profit healthcare system in Texas that empowers you to live well.
Our Core Values are:
- We serve faithfully by doing what's right with a joyful heart.
- We never settle by constantly striving for better.
- We are in it together by supporting one another and those we serve.
- We make an impact by taking initiative and delivering exceptional experience.
Benefits
Our benefits are designed to help you live well no matter where you are on your journey. For full details on coverage and eligibility, visit the Baylor Scott & White Benefits Hub to explore our offerings, which may include:
- Eligibility on day 1 for all benefits
- Dollar-for-dollar 401(k) match, up to 5%
- Debt-free tuition assistance, offering access to many no-cost and low-cost degrees, certificates and more
- Immediate access to time off benefits
At Baylor Scott & White Health, your well-being is our top priority.
Note: Benefits may vary based on position type and/or level
Job Summary
JOB SUMMARY
The Manager of Marketing and Public Relations develops and implements marketing strategies based on an evaluation of medical center goals and priorities along with opportunities in the marketplace. This high performing team member will be responsible for engaging with hospital leadership teams and providing recurring updates for ongoing programs and campaign performance. Coordinates and executes strategies across departments - ensuring alignment with priorities of medical centers and System.
ESSENTIAL FUNCTIONS OF THE ROLE
Provides input to and serves as a resource to North Texas Marketing Director related to local branding, service line strategies and other initiatives.
Coordinates with North Texas Marketing Director, along with peers in the region, in developing and implementing short term and long-term marketing strategies to meet the business priorities of medical centers.
Develops, coordinates and implements specific local branding and community relations strategies.
Utilizes data and analytics resources to assess results of marketing campaigns and recommend adjustments to improve results.
Participates in administrative and physician meetings, director meetings and other hospital and System meetings to maintain visibility and effectively convey department and System priorities and activities
Performs other marketing-related duties as assigned.
Onsite presence to assist with news media activities in collaboration with the PR team.
Leads the development, creation and review of marketing materials as needed by clinical and marketing teams.
Ensures the mission, vision and values of BSWH are incorporated into all activities.
KEY SUCCESS FACTORS
- Ability to thrive in an agile environment
- Strong executive presence and ability to educate stakeholders on program strategies and activities
- Strong written oral and communication skills
- Strong collaborator and implementer of marketing activities
- Ability to travel across DFW region several times a week
Belonging Statement
We believe that all people should feel welcomed, valued and supported, and that our workforce should be reflective of the communities we serve.
QUALIFICATIONS
- EDUCATION - Bachelor's
- EXPERIENCE - 3 Years of Experience
- Travel Required* (around DFW region)