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University of Maryland Medical System
Glen Burnie, Maryland
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Linthicum Heights, Maryland
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Brand Manager
JOB SUMMARYThe Brand Manager grows and consistently maintains the BSWH master brand across all markets, channels and geographies.This person supports service lines, hospitals, clinics, clinical departments, joint venture partners and special leadership projects across both NTX and CTX regions.This individual also assists the System Director of Consumer Relationship Marketing in developing the annual marketing plan and budgets for BSWH and its sub-brands.The Brand Manager owns all brand standards, manages and trains creative resources and deploys appropriate marketing tools to effectively translate the brand across all media.He/she provides creative input on advertising, promotions and programs, and
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